People are more than rational. And less. They are part of cultural contexts. And they are able to develop as individuals and groups. If you let them.
Some prevention theories try to reduce humans either to rational beings („informed choice“ only) or others reduce them to objects of anonymous groups and contexts (some „behavioral theories“).
The truth is far from that. People develop their capabilities, if you provide them with opportunities to do so.
Find some answers to a question frequently asked when talking about our new book: „Are humans rational beings?“
Here is a brand new FAQ for „High sein. Ein Aufklärungsbuch“: http://henrikjungaberle.com/sind-menschen-rationale-wesen/